woman holding a sign that says giveaway

12 Great Giveaway Ideas for Your Next Contest

An easy and fun way to promote your business is to host contests and giveaways on your social media accounts. Just make sure you have a great prize.

Here are 12 giveaway ideas to get you started:

1. Free products or service

Your customers and potential customers will be thrilled to win a free product from you. If you really want to pamper the winner, give away an entire group of products. If you’re in a service industry, offer a free service, instead of a product.

2. A new product

Do you have a new product coming out that hasn’t been released yet? Give the product to your contest winner before anyone else can buy it. They can review it and encourage other people to buy it early. Read also: How Customer Feedback Can Grow Your Business

3. Free customization

Consider giving away a customized product. For example, ask the winner to send you what monogram they would like on the jacket they just won.

4. A year’s supply

Do you sell products that customers buy multiple times throughout the year? Offer a year’s supply of it as your contest prize.

5. Gift cards

Everybody likes a gift card. If someone wins a gift card to your store, it encourages them to make a larger purchase than they would have otherwise made.

6. A gift basket

Team up with other small businesses and put together a gift basket full of products. Or, put together a themed basket. For example, if you own a children’s store, create a summer basket – complete with a bathing suit and beach toys.

8. Free upgrade

If you’re in a service industry, consider giving away a free upgrade to the winner’s next service.

9. Related products

If you sell a service that may need products or tools to go with it, give away some of those products. For example, if you’re a personal trainer, offer some gym gear.

10. A local experience

If you’re a small local business, give away a local experience – like concert tickets. Your contest winner will make great memories and will always associate your company with the experience.

11. A donation to charity

Instead of giving something to your contest winner, donate to a charity of the winner’s choice. Your customers will love that you want to support the causes they care about.

12. Company gear

Put your logo on a t-shirt or hat and give it away. The contest winner will be advertising for you every time they wear it. Read also: How to Create a Logo

Running a contest on social media is a great way to promote your small business. Learn more nine more ways to promote your business on a budget.