4 Ways to Use Facebook Live in Your Small Business [Infographic]
When your customers visit your Facebook page, they want to
see unique content. Live videos are a great way to provide that. Since Facebook
currently gives priority to live videos in newsfeeds, your followers are more
likely to see a live video than a static post. If you’re at a loss on what to
share in your videos, check out these four ideas.
1. Give a behind-the-scenes tour
Your customers want to feel like they’re getting an
“exclusive” look at your business, so show them around and give them a
behind-the-scenes tour. Share information about your manufacturing process or
introduce them to employees they wouldn’t normally meet. By sharing aspects of
your business that aren’t usually visible, they’ll trust your company more and
feel like they’re part of it.
2. Promote an upcoming event
If you’re hosting an event soon, hype it up on Facebook Live. If you’re transforming your store for your semi-annual sale, take a walk around the store and share the transformation. If you’re running a contest, show off the prizes, so people get more excited to enter the contest.
Before you launch a new product, give your followers a sneak
peek. And, consider providing a way for consumers to preorder.
If you just got in a new shipment and haven’t had time to
post the product to your online store or haven’t put it on shelves yet, share a
video unwrapping the product, so your followers think they’re seeing something
before anyone else. Your customers will be ready to buy before the product ever
hits your shelves.
4. Answer FAQs
You and your staff probably answer the same questions over
and over. Make a list of your most frequently asked questions and answer them
on Facebook Live. It’s quicker and more engaging to answer questions on a video
than through email or over the phone. After the live stream, make sure your
staff has access to the video so that everyone on your team answers the
questions the same way.