If you’ve never done an HR SWOT analysis and/or are trying to improve your employees’ experience with your company, now is the perfect time to do one.
Look at the Internal and External Factors
Doing an HR SWOT analysis is just like doing any other SWOT analysis – you’ll look at the internal factors (your strengths and weaknesses) and the external factors (your opportunities and threats) that impact your business.
When you’re looking at your HR’s strengths, you’ll consider
Remember, when you’re looking at your company’s weaknesses, don’t just compare yourself to other companies. You have your own standards, so make sure your HR practices are held up to those standards.
When you’re looking at potential opportunities for your company’s HR department, consider
any new technology available,
beneficial changes in federal, state, and local employment laws,
the possibility of workforce growth due to company growth,
the possibility of higher wages due to company growth (making you a more appealing company to work for), and
community growth (allowing you to have a larger talent pool to choose from).
Of course, during an SWOT analysis, you also have to consider the threats to your company so you can have action plans in place and be prepared. When looking into threats, consider
stricter federal, state, and local employment laws,
whether any other companies in the area are hiring for similar positions and skills, and
any market reduction that could lead to layoffs in the company.
After you’ve listed your strengths, weaknesses, opportunities, and threats, you can’t just pat yourself on the shoulder, put the HR SWOT analysis on the shelf, and never think about it again. That doesn’t do anyone any good.
Instead, use what you learned to create an action plan.
Figure out how you can use your strengths to take advantage of opportunities.
Create contingency plans in case any of your threats become a reality.
Figure out how to improve on your weaknesses to turn them into strengths.
Discover ways that you (as the owner of your company) can better support your HR department to help them build an engaged and productive workforce.