4 Ways to Include National Holidays in Your Marketing Strategy
When you’re looking for national holidays to include on your
consider the big ones (like Valentine’s Day and Christmas), but don’t forget
about the small ones. It’s easy for larger companies to take over the big
holidays, but the lesser-known holidays can be your time to shine.
It seems like there’s a national holiday for
everything. It can be a little overwhelming, so stick to ones that are
related to your business. For example, if you own a coffee shop, then consider National
Coffee Day. If you own a dog treat bakery, celebrate National Puppy Day. Or, if
you help other companies digitize their files, then consider including National
Clean Out Your Computer Day on your marketing calendar.
These holidays give you the chance to promote your business
in unique and creative ways that can help you stand out from the crowd. They’re
a fun way to get people talking about your business.
Once you have a list of some holidays to include on your
marketing calendar, try using them in one of these four ways:
1. Create Blog Content Around National Holidays
Use the holidays to fill in gaps on your editorial calendar.
There might not be a lot of content on these smaller holidays, so you’ll have a
better chance of ranking on Google.
the content a few days before the holiday, so there will be time for search
engines to find it, then share it on your social media accounts with the
appropriate hashtags. That way, people outside your regular audience see it.
2. Post About National Holidays on Social Media
Even if you don’t write a blog post around a holiday, you
can still post about
it on social media. Use the right hashtags so you can extend your reach. And,
create compelling images so that your posts stand out. People love to share and
retweet content that supports fun holidays.
3. Hold a Sale
Don’t just wait for a big holiday to host a sale. Instead, try
holding a special promotion during a smaller holiday that happens during a slow
time for your business. It will encourage people to shop with you, so your slow
season could turn into a busy season.
Just don’t forget to share information about the sale with your
email newsletter list and your social media followers!
For example, if you own a women’s clothing boutique, offer a
10% discount on every clothing item with a zipper in honor of National Zipper
4. Host an Event
If you don’t have a retail business, you can still use
national holidays to help extend your business’s reach by hosting an event
centered around the holiday.
For example, throw a party in honor of National Employee Appreciation
Day. Make sure to take plenty of pictures and post them on social media to
show potential customers andemployees
that you care about your staff.