business owner checking holiday orders on computer

4 Ways to Include National Holidays in Your Marketing Strategy

When you’re looking for national holidays to include on your marketing calendar, consider the big ones (like Valentine’s Day and Christmas), but don’t forget about the small ones. It’s easy for larger companies to take over the big holidays, but the lesser-known holidays can be your time to shine.

It seems like there’s a national holiday for everything. It can be a little overwhelming, so stick to ones that are related to your business. For example, if you own a coffee shop, then consider National Coffee Day. If you own a dog treat bakery, celebrate National Puppy Day. Or, if you help other companies digitize their files, then consider including National Clean Out Your Computer Day on your marketing calendar.

These holidays give you the chance to promote your business in unique and creative ways that can help you stand out from the crowd. They’re a fun way to get people talking about your business.

Once you have a list of some holidays to include on your marketing calendar, try using them in one of these four ways:

1. Create Blog Content Around National Holidays

Use the holidays to fill in gaps on your editorial calendar. There might not be a lot of content on these smaller holidays, so you’ll have a better chance of ranking on Google.

Post the content a few days before the holiday, so there will be time for search engines to find it, then share it on your social media accounts with the appropriate hashtags. That way, people outside your regular audience see it.

2. Post About National Holidays on Social Media

Even if you don’t write a blog post around a holiday, you can still post about it on social media. Use the right hashtags so you can extend your reach. And, create compelling images so that your posts stand out. People love to share and retweet content that supports fun holidays.

3. Hold a Sale

Don’t just wait for a big holiday to host a sale. Instead, try holding a special promotion during a smaller holiday that happens during a slow time for your business. It will encourage people to shop with you, so your slow season could turn into a busy season.

Just don’t forget to share information about the sale with your email newsletter list and your social media followers!

For example, if you own a women’s clothing boutique, offer a 10% discount on every clothing item with a zipper in honor of National Zipper Day.

4. Host an Event

If you don’t have a retail business, you can still use national holidays to help extend your business’s reach by hosting an event centered around the holiday.

For example, throw a party in honor of National Employee Appreciation Day. Make sure to take plenty of pictures and post them on social media to show potential customers andemployees that you care about your staff.