person picking up a resume with a checkmark on it

How to Recruit Great Employees

The biggest employee problem most small businesses face is finding and recruiting great employees.

It’s hard to compete with larger companies for top talent because large companies have large HR departments and established brand names, so candidates are breaking down their doors trying to get a job. Your small business doesn’t have the name recognition, and you might not have an HR department at all to help you find qualified candidates.

After you’ve posted your job ad on college campuses, social media, and job sites, you still haven’t found any qualified candidates? That might be because most professionals consider themselves “passive” candidates. They’re open to new job opportunities, if a company approaches them. Because of this, you’ll have to proactively look for candidates.

Use a Resume Database

If you choose to use a resume database, like Indeed, be specific in your searches. If you search for generic skills or job titles, you’ll have to sift through pages and pages of resumes that don’t match your criteria.

When you’re looking through resumes, don’t narrow it down to just the people with the most experience, but also to candidates that show they can learn, apply, and adapt. You can always teach them the skills they need to be successful.

Emphasize the Benefits of Working for a Small Business

Many job hunters and potential candidates may not know the benefits of working for a small business.

Emphasize that your employees will be able to “wear multiple hats” and learn new skills, so they’ll have many opportunities for career growth.

You can also focus on the perks you offer and the fact that, because you’re small, you can customize the perks to each employee.

Your company has a unique company culture – share it with potential candidates.

Show that you put your employees first and that they’re treated with respect and consideration.

Don’t Wait Until You Have a Position to Fill

Don’t start recruiting candidates when you have an open position because you’ll always be playing catchup.

Instead, have an ongoing to list of qualified candidates. Ideally, you’ll already have someone in mind when a job opens up.