Are You on Instagram? 6 Reasons You Should Be (Infographic)
When you’re planning your online marketing strategy, don’t forget about Instagram. Instagram continues to grow in popularity, making it more and more difficult to ignore.
1. Your Customers are on Instagram
Instagram has over 600 million active users every month and over 400 million active users every day, so your customers are probably using it already. When choosing social media platforms, be where your customers are.
People spend more time on Instagram than other social networks (besides Facebook), so you have a better chance of getting your company in front of your customers. If you want to get more exposure, post any time on Mondays and Thursdays, except between 3 PM and 4 PM.
Because you’ll see higher levels of engagement on Instagram, you’ll form deeper connections with your customers and see more sales.
3. Consumers Connect with Visual Content
Using visual content (like showcasing your products) on your social media profiles allows you to make more personal connections. People recall information more easily and feel an emotional connection when they view visual content. Your potential customers will be more likely to connect with your brand and remember it when it’s time to purchase.
You can also post behind-the-scenes pictures to humanize your company. Your potential customers will have a better idea of what your company is all about, so they’ll feel more comfortable purchasing from you.
4. You Can Take Instagram with You
Instagram was designed for mobile, so posting is quick and easy, no matter where you are. It’s easy to share behind-the-scenes and candid shots (even when you’re away on business trips), so your customers see you as real people.
5. Instagram Can Grow Your Reach
When you post on Instagram, make sure to use relevant hashtags to make your pictures searchable. People searching for those hashtags can stumble upon your photos, furthering your reach past your current followers. You can also search for relevant hashtags to find potential customers and comment on their posts.
Ask customers to tag you in pictures of your products. Their followers will see them and check out your business. You can also repost those pictures to make your customers feel appreciated, so they’ll be excited to tell their friends about your company.
6. You Can Land More Sales
According to Shopify, Instagram sees a higher conversion rate than Pinterest or Polyvore. Customers will see pictures of your products on Instagram, then go buy them.
Because Instagram lets you post and edit pictures, you can let your products speak for themselves.