person looking at instagram on phone

Are You on Instagram? 5 Reasons You Should Be [Infographic]

When you’re planning your social media marketing strategy, don’t forget about Instagram. If your small business doesn’t have an Instagram presence, consider these five reasons you should sign up today.

1. Your customers are on Instagram

Instagram has over 1 billion active users every month, and more than 500 million use the platform every day. Since your customers are likely on Instagram, meet them where they are.

2. More people interact with Instagram than other platforms

Instagram has a 2.2 percent interaction rate. Compare that to Facebook’s rate of 0.22 percent, and it’s easy to see that consumers are more likely to interact with a picture on Instagram than they are a post on Facebook.

3. Consumers connect more with visual content

Using visual content on your social media profiles allows you to build more personal connections. People recall information more easily and feel a stronger emotional connection when they view a picture or video. Your potential customers will be more likely to connect with your brand and remember it when it’s time to purchase.

You can also post behind-the-scenes pictures to humanize your company. Your potential customers will have a better idea of what your company is all about, so they’ll feel more comfortable purchasing from you.

4. You can take Instagram with you

Instagram was designed for mobile, so posting is quick and easy – no matter where you are. It’s easy to share behind-the-scenes and candid shots, which will help people connect with you better.

5. You can reach more people

When you post on Instagram, make sure to use relevant hashtags to make your pictures searchable. People searching for those hashtags can stumble upon your photos, allowing you to reach more people than your existing customers. You can also comment on pictures that use relevant hashtags to start building relationships with potential shoppers. Read also: 5 Tips for Attracting New Customers

Using social media sites, like Instagram, can help you attract new customers and build stronger relationships with your loyal shoppers. Learn more about social media marketing.

infographic of five reasons to be on instagram