When you’re looking for opportunities, consider your industry and your company. To determine your opportunities, ask yourself:
What trends are (positively) affecting my industry?
How is my industry growing?
How is my company growing?
How could new technology help me advance?
How could my connections help me advance?
What certifications could I get?
Like opportunities, threats can be inside your industry or company. Ask yourself:
What trends are (negatively) affecting my industry?
What obstacles do I currently face in my career?
Who is my competition?
Will new technology or new certification demands slow my progress?
Is my job or industry changing in a way that could interfere with my career advancement?
What to Do After a Personal SWOT Analysis?
After you’ve filled out your personal SWOT, give it to someone you trust (like your spouse, a friend, or even a coworker). Ask them to look over it and be very honest with you.
After that, look at your SWOT and figure out how to take action.
Match Your Strengths and Opportunities
The areas where your strengths and opportunities match up are where you want to pursue action. They can help you take the next step toward getting that promotion or finding a new job.
Match Your Weaknesses and Threats
The areas where your weaknesses and threats match up are things you want to avoid as much as possible.
Turn Your Weaknesses into Strengths
Try to figure out how to turn your weaknesses into strengths. For example, if you’re lacking the skills needed to take your career to the next level, consider taking courses or getting a certification to gain that new skill.
Or, you might realize that one of your weaknesses is only a weakness in your current job. If you’re considering making a career change, that weakness might end up being a strength in another job.